The Rise in Subscriptions to paid TV as IPTV is becoming less popular

December 7, 2022

Many people claim that they stream TV using an online subscription service. This is a result of a study by the Broadcasting Authority.

This year’s audience survey revealed that 92.5 per cent of TV viewers have a paid subscription to a service. This is an increase of 86.1 percent from 2021. However, the usage of Android Box remains at 7.7% which is a decrease of 8 percent from 2021.

IPTV was subject to legal challenges by the law enforcement agencies in this year’s case. This order, issued by a judge, directed internet providers to limit access to many IP addresses from Malta that were found to be broadcasting illegally.

A judge also blocked streaming of Seria A football games and La Liga football matches on IPTV during June.

The largest percentage of respondents to the survey said they don’t watch local TV. However, this proportion fell from 23.4 percent to 13.9 percent between 2021 and 2022.

Source: Broadcasting Authority

With 13.5 percent, the news bulletin at 8 o’clock on TVM retained its position as the most-watched local TV program. Liquorish, an adventure reality series (11%) was following it.

The news bulletin from 8 o’clock on TVM was generally seen by TVM’s main channel. The program attracted the most viewers on Sundays and on Thursdays when it was broadcast before the EUFA Nations League football matches.

Maltese viewers ranked the top four shows most watched by them the same. TVM took 47.9 per cent of the market share and gained only 4 percentage points. However, in 2022, 34.4 percent of viewers said they watch foreign TV stations more often than 43.6 percent.

ONE saw a gain in traffic of 3.2 percent, bringing it to 25.6%. NET was at 12.4%.

The majority of respondents (90%) said they watch TV. Approximately two-thirds of the respondents (61%) said they listen to radio. 17% said they view Maltese content online, although most of them were in the 12-to-30 age group.

Television remains the primary source of information

Television was the most popular news source (44.5%) and was followed closely by social networks (27.5%) which increased its popularity by six percentage points. The popularity of online news portals has declined by three percentage points to 17.5 percent.

Of those who mentioned TV as their primary source for news 55% of respondents reported TVM as their most preferred local station to catch the news, an increase of 16.4 percentage points over the previous year. The second most popular station is Labour Party station ONE at 24.9 percent, and it has more than double the viewers as the principal news channel than it’s competition, Nationalist Party channel NET TV with a rating of 11.4 percent.

Over half (51.8%) of respondents said that Times of Malta was the best choice for local news. This was followed by tvm.com.mt, which had 9.6 percent.

Source: Broadcasting Authority

Online viewership experiences a an increase of a small amount

The number of viewers who watch online Maltese content has increased by 2 percentage points to 17% compared to the previous year. The vast majority of viewers (83%) do not stream any Maltese content made for online portals.

Most people who consume online content from Maltese are familiar with Facebook (87.6%) and YouTube (33.5%) as their preferred platforms. Lovin Malta at 19.9% span

While 39.8 percent said they don’t have a favorite show on the internet, and 18.7 percent stated that Jon Mallia’s program was their preferred source for information,

Radio listeners still choose Bay as their favorite station. With 20.5 percent, Calypso Radio is next at 13.1%, Vibe FM and ONE Radio are ranked third and fourth with 12.6 percent each.

After an increase in listeners who like it, Calypso came in second to ONE Radio. ONE Radio lost 3.2 percent over the course a year and was trailing Vibe FM by 3.4 percent.

The Top Radio Shows for Listeners Did Not Change. Respondents also rated Bay Breakfast With Daniel & the Ylenia (17.1%), The Morning Vibe with Abel, JD & Martina (8%) and Bongu Calypso Ma’ Twanny Scerri (7.7%) in their Top 3.

Radio listeners use a standard radio set to listen to radio (91.7%) 5% said they use DAB +.

Online viewership experiences a an increase of a small amount

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